2018 Cannes Lions Shortlist - Social & Influencer Social Video
We live in a testing obsessed culture, prioritizing individual success over being a good person. My Little Pony believes friendship is magic, and it wanted to get society to view success differently. So we gave them a new way to see it, through the eyes of a friend.
CASE STUDY
Each of the six elements of friendship included a story with workbook questions that allowed students to reflect about how they themselves emulate each characteristic, and how they see each one in their friends.
The Finding Friendship Curriculum booklet was given to P.S. 119 to implement in class, and we allowed any educator or parent to download it for free on FindingFriendship.com.
